The European Super League continues to wait for the European Courts to pronounce themselves in 2023 in regards to whether or not there is a monopoly on football by UEFA. A22 Sports Management is the company in charge of sponsoring and helping the creation of the European Super League. In its advisory capacity, the group focuses on the general structure and the financial aspects of the hypothetical new competition.
As of Wednesday, the company will announce the hiring of 48 year-old Bernd Reichart as the CEO for the European Super League. He is an executive who recently held the position of General Director of the RTL Deutschland Group, according to the statement that MARCA has been able to access.
“The initial goal will be to initiate dialogue with a diverse group of interested parties in football, including clubs, players, trainers, fans, media and political officials. The objective is to facilitate the development of a sustainable sports model for European club competitions that reflect mutual interests and the wide range of fans and the general football community”, the statement reads.
Bara and Juve face trouble in the current Champions League
Along with Real Madrid and their President Florentino Perez, one of the aspirations of these three clubs is to make a more competitive tournament and avoid games against clubs of a lesser competitive level. Despite Bara and Juventus admitting that they are practically out of the round of 16 of the current Champions League.
“The current situation of European football is characterized by a series of challenges that will not be solved by themselves. The presidents of Real Madrid,FC Barcelona, and the President of Juventus have recently presented their points of view on the problems they are facing with the current Champions League model. I believe that they are raising the correct questions and personally I am willing to listen to different voices so that the European football community can find the appropriate answers together. The game that we all love will benefit from honest and open dialogue, free of restrictions, about a brighter future through a serious reform”, says Reichart in the statement.