Liga MX: Real Madrid legend, Fernando Hierro, named as Chivas’ new General Manager

Chivas confirmed the arrival of Fernando Hierro as its new GM.

On their official social network accounts, Chivas announced that Hierro will replace Ricardo Pelaez as sporting director. Pelaez left the position last week with little success in three years of management.

Fernando Hierro played for Real Madrid from 1989 to 2003. He disputed four World Cups as a footballer and coached Spain in the last FIFA World Cup.

Fernando Hierro’s introduction

Chivas introduced Fernando Hierro on their social networks with a video in which owner Amaury Vergara prepares a package with the team’s logo and takes a tour of the Akron stadium, and the streets of Guadalajara until reaching Madrid.

The video shows emblematic places of the Spanish capital and ends in Fernando Hierro’s apartment. Real Madrid’s legend gets the package, opens it, and takes out the jacket that accredits him as sports director.

“Thank you very much for allowing me to work with you, it is a beautiful challenge ahead of us. A hug for everyone,” said Fernando Hierro from his home in Madrid in the video.

Hierro has a 15-year career in sports management

In the press release shared by Chivas, the team described how Fernando Hierro has a career of more than 15 years as sports director, in which he has won a World Cup, a European Championship, and several other achievements with the Royal Spanish Federation.

They assured that Fernando Hierro arrives in Guadalajara to lead the new red and white era in its 2023 sports project.

“With this incorporation, adjustments will be made to the First Team roster and in various work processes within the Basic Forces, seeking to leap in quality that the institution requires to return the Rebao Sagrado to the top levels that its tradition and fans demand,” the statement reads.

As part of the introduction video of Hierro as the new sporting manager, Chivas’ media team traveled to El Clasico to interview Madrid fans.

All of the interviewed fans agreed that the Mexican team made the best signing they could afford and that he will bring the experience of European soccer.

“He knows soccer like no one else because he played for the best team in the world,” said one proud Real Madrid fan.