There is no doubt in anyone’s mind that five-time Ballon d’Or winner Cristiano Ronaldo has an overpowering personality. The CR7 phenomenon is a worldwide sensation.
At 37 years of age, the Portuguese star continues to be in the media eye, attracting millions of fans, starring on front pages and generating advertising campaigns ranging from fashion, medical-aesthetic clinics, gyms, perfumes… to cryptocurrencies.
Cristiano Ronaldo is a global icon who captivates the masses with his style.
His image goes beyond the football pitch and his name has become a real brand that generates huge amounts of money every year.
According to marketing specialist Jean-Philippe Danglade: “Ronaldo is a huge mover in financial markets.
“Cristiano Ronaldo is a real product, service and digital company,” Danglade added.
“He also has a museum with his statue on it. It is very rare.
“The Madeira airport is named after him, in terms of collective perception, it’s very impressive.”
The Portuguese player generates around 200 million euros a year, between salary, image rights, sponsorship and his various businesses.
CR7 as a brand
Over the years, Cristiano Ronaldo has established himself both as a footballer and as a brand.
His great attitude and self-confidence are traits of the striker from Funchal that have helped him to be hated and loved in equal measure.
Many people may call him arrogant, but without a doubt, his character is what makes him unique. Among his many investments are:
- Hotels under the name ‘Pestana CR7 Lifesyle’.
- Gyms under the name ‘CR7 Crunch Fitness’.
- Perfumes ‘Cristiano Ronaldo Fragrances’, in agreement with Eden Perfums
- Underwear for men and boys ‘CR7 Underwear’ in partnership with JBS Textile
In addition to being the image of many other sponsors such as Nike, Herbalife and PokerStars.